Here at Edeska, your business will benefit from top-notch SEO, which will ensure that your site is at front page of search results for automotive and transportation services; the best practices in PPC to ensure that you get the most out of your ad spend; and thoughtful web design and branding—a must if you want to stand out in a competitive market saturated by other competitors.
SEO is all about boosting your website's rank in search engine results to make it visible to prospective leads. It is at the center of most digital market plans, because it helps expose websites to the demographic that are more likely to avail of your services.
SEO involves researching the right keywords relevant to your business.Choosing the right keyword is important, because it will determine where your site appears in search results. The right keyword should be always be relevant to your business. For instance, customers searching for automotive and transportation would consider keywords like “automotive repair near me” or automotive repair shops”. A well-crafted SEO gives you the opportunity to be associated with these queries.
Apart from keywords, your website's rank can be influenced by other factors, such as site speed. Google, for instance, favors websites that load fast, so optimizing its code to gain faster results is a must if you want to rank higher than your competitors.
Other activities and tactics such as back-linking give your ranking a boost, why is why multiple tactics have to be explored in order to maintain your position in search results. As a proven SEO strategist, Edeska will actively explore modern SEO methods to give your business an online edge.
Search engines have turned themselves into ad platforms, which is why PPC advertising has become part and parcel of any SEO and digital marketing strategy. PPC ads are displayed prominently at search results, allowing companies to reach the top results for a price. Platforms offering PPC services, such as Google and Facebook, allow businesses to bid for keywords and launch and track the success of PPC campaigns.
PPC also beneficial to single-location establishments because it allows businesses to geo-target, or filter the audience that can be reached by ads. As a result, companies can now target a very specific group of people, such as those looking for automotive and transportation providers in your home town and its surrounding areas.
If you're looking for a way to target a very specific type of customer group, such as car owners or buyers, you should add a good PPC campaign to your overall marketing strategy. PPC complements any SEO campaign and is a proven way to help businesses reach and convert qualified leads.
Design is inseparable from the world of marketing, whether you’re marketing a small business or a large corporation. Bad design choices can hurt your brand, which in turn will hurt your bottom line if it drives away customers. For example, if the design of your website does not fit the type of service you're offering, it may turn off prospective customers visiting your website.
Every design decision you put out online will become part of your brand's history. The problem is that nothing really vanishes completely from the net, so these decisions may haunt you in the future. To avoid this scenario, it is a good idea to consult with design experts to make sure that the visual aspect of your business is on track. Your website’s logo, layout, UI, and other design elements have to go well together to achieve a specific effect.
If you find your design skills lacking, we have a team of designers that can help you build a website that will help you stand out from your competition. We can help you make design choices that will suit your business and the type of customers you wish to engage.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.