The way the internet works now is compelling businesses to find more effective ways to find and capture leads.Leads are essential, because without them, it’s impossible for any carpet cleaner—or for any business for that matter—find customers and earn. One way to get leads, is through the use of SEO and PPC strategies and tactics.
We believe that the combination of modern SEO, PPC and good web design can help raise your business’s ranking in Google and other search engines and make it more visible to potential customers.
In this article, we’ll discuss the top three digital marketing services you will need to attract more leads to your carpet cleaner business.
SEO involves calibrating your website’s content and code to make it friendlier to search engines. It is an important part of any digital marketing plan as it helps sites rank higher, which in turn make it visible to users searching for carpet cleaners in a locality.
SEO involves researching the right keywords relevant to your business.Choosing the right keyword is of utmost importance, because it will determine how your site performs in search results. The right keyword should be always be relevant to your business. For instance, keywords related to your industry may include"carpet cleaner service" and "carpet cleaner near me”. If you want to be the top answers to these queries, your SEO strategy must be customized to target these keywords specifically.
Apart from keywords, your website's rank can be influenced by other factors, such as site speed. Google's algorithm favors sites that load fast, so optimizing its code to gain faster results is a must if you want to rank higher.
Other factors and strategies such as back-linking all contribute a small part in your SEO ranking. As your SEO strategist, we'll be in constant look out for ways to continuously boost your site’s ranking.
Due to the way search engine works now, PPC advertising has become an integral part of any SEO and digital marketing strategy. PPC ads are displayed at the top of search results and operate on the principles of keywords, just like SEO. Platforms offering PPC services, such as Google and Facebook, allow businesses to bid for certain keywords.
PPC also allows business to geo-target, or zero in on potential customers in a small area. As a result, companies can now target a very specific group of people, such as those looking for carpet cleaner providers in a particular locality.
If you're looking for a way to target a very specific type of customer group, you should budget for a good PPC campaign. PPC complements any SEO campaign and is a proven way to help businesses reach and convert qualified leads.
Design is inseparable from the world of marketing and advertising. Bad design choices can hurt your business and your brand. For example, if the layout and color scheme of your website do not fit your industry, the effect will be jarring and may turn off visitors.
Everything you put out online will become part of your brand's history,and will be floating around the web indefinitely. Moreover, first impressions,especially in a very competitive industry, last, so it would be to your advantage to look your best in your first launching.
Every aspect of your carpet cleaner business's stationery or marketing collateral counts, so your logo, layout, and the various elements in your site has to go well together to achieve the right effect. Thankfully, you don’t have to go at it alone. If your attempts are just resulting in more unnecessary work, we have a team of designers that can help you build your website and your brand in the way that will suit your market.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.