A cleaning service company is not immune to the demands of modern marketing. Businesses in the cleaning services sector also needs to be visible to prospective clients, which means they also need to employ digital marketing tactics like SEO and PPC.
At Edeska, we help cleaning services providers benefit from the most modern methods of SEO to make sure they rank in search results. We also help them make the most out of their PPC spend to make sure they rank for the relevant queries.
In this article, we’ll discuss the top three digital marketing services you will need to attract more leads to your cleaning service.
Cleaning services providers can benefit from the boost provided by a proper SEO strategy. By finding the right keywords and creating relevant content, your company has a higher chance of appearing in queries related to your industry. SEO should be at the heart of any cleaning service's digital marketing as it allows their website to be visible to qualified leads.
Choosing the right keyword is paramount to your success, and once you identified the keywords that you want to rank for, you'd want to associate yourself with them through relevant content. In the cleaning service sector,the most common queries are “best cleaning service near me” and “driveway cleaning service”. Your content should address these queries if you want the search engines to give you a better rank.
You'd also want to optimize your website to make it faster, because search engines prefer fast websites. Other tactics like back-linking are also effective, so you'd also want to add them to your SEO plan. If all this sounds alien to you, leave it to us. We can customize an SEO strategy for you to make sure your business stays in the top rankings.
The way search engine works now made PPC advertising inseparable from SEO and digital marketing in general. Platforms offering PPC platforms like Google and Facebook allow businesses to gain the top position of search results for a price. These ads are displayed at the top of every search result, which makes them extremely visible. PPC also allows businesses to zero in on the customers businesses target, making it a cost-effective way to advertise a business.
If you're looking for a way to target a very specific type of customer group, you should set aside a budget for a PPC campaign, and if you want to make sure that budget is maximized, you can let us create an effective PPC campaign for you.
Design and branding can also help you attract more leads, even in the cleaning services industry. A professional-looking website conveys positive qualities like trust and stability, and you'd want to leave a good impression immediately, especially among prospective clients. If your competitors have better-looking websites than the one you have, you can be sure they’ll go with them instead of you.
You want to make a positive first impression,and you can do so with a well-crafted web design anchored on good branding practices. We can help you design or redesign your website to make it more appealing to your customers and anyone visiting your website. We have a team of designers and strategist who can help you design or redesign your website to make it a lead magnet in itself.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.