The web's current structure is compelling many organizations to find new approaches to capturing leads. Without leads, it would be hard for any contractor to find a contract. Contractors today need to employ digital marketing tactics to make themselves visible to prospective clients.
Here at Edeska, your business will profit from first-class SEO, which will help your business rank in relevant search engines; the best PPC practices; and branding and design to make your contracting business stand out.
In this article, we'll examine the best three digital marketing activities you should have to boost your contracting business's ranking.
SEO is linked to your site's position in search results. It is at the core of almost all digital market plans as it is the primary engine in lead generation.
SEO involves identifying and owning the keywords that are relevant to your business. Picking the correct keyword is important since it will determine how your site performs in the search engines. For example, people looking for contractors may key in "contractors near me" of "best contractors" plus the location. If you want to be linked to these keywords, your SEO must be calibrated to focus on these keywords explicitly.
Aside from keywords, your site's rank can be affected by different elements, for example, its speed. Google's and most search engines support sites that load quickly, so enhancing its code to make it faster is an absolute necessity.
Other SEO techniques, for example, back-linking all contribute a little part in your overall SEO performance. As your SEO strategist, we'll be in constant lookout for methods and ways to keep you ahead of your competition.
The way search engines index sites makes PPC essential. These advertisements are shown at the top of search results, making them the top results by default. But PPC is not free, so you'd want to make the most out of your PPC spend every time.
PPC likewise enables businesses to geo-target, or zero in on a particular group of customers in a specific location. This adds another value to PPC because it makes sure that every ad dollar is spent only on the demographic that is most likely to be interested in your service.
In case you're searching for a cost-effective way to advertise your business, you should add PPC to your marketing plan. PPC adds a boost to any SEO campaign and is a proven method in reeling in more leads to any type of business.
Design is linked to any marketing or advertising plan. Bad design decisions can hurt your business and your image. For example, if the look of your site doesn't match your profession, the result may turn off anyone visiting your site. First impressions last and you only have a few seconds to hold your prospect's attention, so it's in your best interest to put your best self forward in your first try.
Every element in your website's design like its logo, color scheme, and layout must go together to achieve the effect that you want. This needs some serious design and branding skills. But you don't have to go at it alone. Our team of designers can help you design a site that fits the market you're trying to capture.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.