If you want your deck building business to be in your neighborhood’s radar, you'll need an effective SEO and PPC campaign that will put your brand on top search results. Moreover, you'll need a thoughtfully designed website, with images of your best projects to make your offer more compelling.
At Edeska, we can help you implement an effective SEO strategy that will help your deck building business rank highly in search engines and an equally effective PPC plan that will help you get the most out of every dollar you spent on advertising. We can also help you design or redesign your site to make it more appealing to your prospective customers.
In this article,we’ll discuss the top three digital marketing services you will need to attract more leads to your deck building business.
Good SEO can boost your deck building’s visibility online, making it easier for your customers to find you when they’re searching for deck builders.In cities with hundreds of deck building contractors, you'd want to employ the best SEO strategies to reach and keep the top of the results.
SEO is all about finding and owning the right keywords. This is essential, because it will decide how you appear and perform in search engines.For instance, customers looking for a deck builder will often key in “deck builder” plus the name of their locality in the search box. A custom SEO strategy targeted at these keywords will place you highly in the list of results.
We understand that keywords are not the only aspect of SEO, which is why our strategy will include methods to make your site faster and make other sites link back to your site. These and putting out the right content are guaranteed to contribute to the improvement of your SEO performance.
PPC is a must-have if you're doing any kind of online marketing,especially if you belong in a very competitive market. It allows you to head straight to the top results for a price, allowing you to be more visible to your prospects. PPC also allows you to refine your advertising to a particular demographic or locality, which is particularly useful if you want to save on ad dollars and just target a small area.
An effective PPC campaign will be a worthwhile addiction to your SEO and digital marketing strategies. Both tactics can help your deck building business become more visible to your ideal market.
Good web design is of particular importance to deck builders as pleasing visuals can complement the projects they do. Bad design, however, can turn of your prospects and send them fleeing to your competitors.
Good design is an important part of an effective branding strategy,which in turn is essential in making your deck building company stand out. Every design element in your website has an effect on the overall customer experience. So if you want to make a good first impression, invest in good design. Our team of designers and brand strategists can help you concoct the perfect design and branding strategy that can complement your deck building skills.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.