The electricians industry have posted strong growth over the five years to 2019, according to research firm IBIS World. Moreover, it said that due to the general level of economic activity and low interest rates, developers, home builders and business owners have pursued many construction projects that require electrical work, which benefited the industry.
The growth of the industry has been incredible and this growth will lead many new entrants to the industry,making the industry even more competitive. To stand out, you will need an effective digital marketing plan that takes into account modern SEO and PPC practices that generate real results.
In this article,we’ll discuss the top three digital marketing services you will need to attract more leads to your electrical contracting business.
SEO is all about boosting your website's rank in search engine results to make it visible to more customers. It is at the core of any business's digital market as it helps reel in new clients.
SEO involves researching the right keywords relevant to your business,because right keyword is in how your site will perform in search engines. The right keyword should be always be relevant to your business. For instance,keywords related to electricians would include "electrical contractor", "electricians near me", and "electricians” and then the name of the area. If you want to be linked to these keywords, your SEO strategy must be customized to target these keywords specifically.
Apart from keywords, your website's rank can be influenced by other factors, such as its speed. Google's algorithm prefers websites that load fast,so optimizing its code is needed if you want to rank higher in search.
Other techniques such as back-linking all contribute a small part in improving your SEO ranking. As your SEO strategist,we'll constantly find ways to make your site as optimized as possible to keep its place on top.
PPC advertising contributes to your overall digital marketing strategy by helping you stay visible at all times. Major platforms like Google and Facebook allow businesses to bid for the keywords they want and track their ad campaign's success. These ads are displayed at the top of search results at a price. But a well-designed PPC strategy can help you make the most out of your ad spend.
PPC also allows to geo-targeting, or filtering the audience that can be reached by ads. As a result, companies can now target a very specific group of people, such as those looking for electricians in a specific area.
If you're looking for a way to target a very specific type of customer group, you should add a good PPC campaign to your overall marketing strategy. PPC will support any SEO campaign and is a proven way to help businesses reach and convert qualified leads.
Design is another element that can make or break your marketing and advertising efforts. Bad design choices can hurt your business and your brand,while good ones can convert a site visitor in an instance. If the design of your website does not fit the type of service you're offering, you may turn off your site’s visitor, putting all your SEO efforts to waste. In today’s digital marketing—and due to the competitive nature of the industry—you often only have one chance to make a good impression. So be sure to make it count.
Every aspect of your business's website counts,so its logo, layout, color scheme, and more have to go together to achieve the right effect. Thankfully, you don’t have to go at it alone. If your attempts are failing to produce results, we have a team of designers that can help you design or redesign your website.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.