Fence installers build and maintain fences for both residential and commercial clients. According to IBIS World, the industry has experience strong expansion during the last five years due to strong demand for new single-family homes in the country. The Bureau of Labor Statistics expects this industry to grow by 7.4% between 2016 and 2026, higher than the national average for other occupations.
The growth of an industry is always a positive news, but it also comes with fresh challenges like competition. As business prospects improve so does the inflow of new entrants who want to establish themselves in the industry. In this digital era, the one with the better digital marketing has an advantage.
In this article, we’ll discuss the top three digital marketing services you will need to attract more leads to your fence installation business.
SEO is an important part of digital marketing that can help you boosting your website's rank among search engine results, making it visible to prospective leads. It is at the center of most digital market plans, because it helps bring websites and the right demographic together.
SEO involves researching and owning the right keywords relevant to your business. Choosing the right keyword is of paramount importance, because it will determine how you perform in search. For fence installers, the relevant keywords would often include words like “best fence installers” along with their location. If you want to stay ahead, you’d better have content that will draw search engines to your website.
Apart from keywords, your website's rank can be influenced by other factors, such as speed and the number of links pointing to it. Google, for instance, favors websites that load fast, so optimizing its code to gain faster results is a must if you want to reach the top spot. Other tactics like back-linking and guest posting can also make other websites link to you, which tells search engines that your site is worth looking into.
Search engines have turned themselves into ad platforms. This is why the use of PPC is much more prevalent now among marketers. PPC puts you on top of search for a price. Major sites like Google and Facebook allow businesses to bid for keywords and launch and track the success of PPC campaigns.
PPC is also beneficial to businesses operating out of a single location,thanks to geo-targeting that lets them target that area. If you want to target just the people who are likely to need fence installers.
If you're looking for a way to target a very specific type of customer group, such as those looking for information on fence installation, you should add a good PPC campaign to your overall marketing strategy. PPC complements any SEO campaign and is a proven way to help businesses reach and convert qualified leads.
Design is now inseparable from the world of marketing, whether you’re promoting a small business or a large corporation. Fitting visuals can give your customers a good idea on the quality of your work. For instance, if your site is sporting a clean layout with well-shot photos of your work, customers are more likely to be convinced that you’re actually good at setting up fences.
If you find your installation skills sharp, but your web design skills lacking, we have a team of designers who can help you build the perfect website for your business. Our team can help you make design choices that will suit your industry and the type of customers you wish to engage.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.