Businesses in the finance industry are facing stiff competition from the numerous accounting firms,credit providers, and independent consultants vying for the attention of their respective leads. One of the most effective ways to stand out is to use an effective digital marketing strategy that makes use of the modern methods of SEO, PPC, and branding. The combination of these three activities can improve your business’s chance of attracting leads and growing your business.
Here at Edeska, your business will benefit from cutting-edge SEO tactics to ensure that your site is at front page of search engines; the best practices in PPC help you get the most out of your ad spend; and thoughtful web design to enable your brand to stand out and be recognized within your industry.
SEO helps boost your website's rank among search engines like Google and Bing, making it more visible to prospective customers. It is an important part of any digital marketing strategy as it is the tool responsible for connecting you to the most qualified leads.
At the heart of SEO is keyword research, or finding the keywords you want to rank for. Finding the right keyword is paramount because there are keywords that more people use when searching, and you want to be the first result when they type those words. If your customers are keying in "cpas near me" or "tax consultant in LA", you'd want your business to appear as one of the top recommendations. To achieve this result, you'll need an effective SEO strategy.
At Edeska, we'll do more than find you the best key words. We'll also make sure that the other parts of your website are optimized for SEO, such as its site speed. We'll also make sure other reputable websites are linking to you through a proven back-linking strategy. These and more will be part of a customized SEO plan we'll craft for your finance business.
PPC has become an important part of digital marketing campaigns due to how the modern search engine is set up. Those looking for an immediate boost in rankings can set aside a budget to get their names listed on top of search results. These can be done not only in Google, but in other popular sites like Facebook and YouTube.
Moreover, if you're aiming for a very specific type of customer, PPC allows you to geo-target a certain demographic. This means that you can calibrate your campaign to make sure your ads reach prospective leads in a small area, such as your hometown or the areas you're servicing.
PPC is complements SEO perfectly and provides an affordable yet effective way to capture more leads for your business. If you want further maximize your ad budget, Edeska's proven approach to PPC will help you make the most of each dollar you spent on PPC.
Presentation is an integrral part of your promotional efforts. If your web design does not suit the demographic you're targeting, it might drive away your leads instead of converting them. Businesses in the finance industry often require design elements that communicate professionalism and sincerity, so a colorful palette might not be the best design choice to convey these qualities.
Whatever you make public, whether online or offline, will be part of your branding history. You'd want to stand out, but not because you made the wrong design decisions. What you want is thoughtful web design and branding strategy that will leave a positive impression on your customers and your prospective leads. Thankfully, you have us to help you with that, too. If you have a vision in your head on how you want to be perceived in the industry,we'd love to hear it and make it a reality for you.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.