The activity in both residential and nonresidential building construction markets has largely improved from 2013 levels, benefiting the flooring installers industry, according to research company IBIS World. It explained that market players have benefited from rising investments in housing and the re-emergence of residential construction markets. Industry growth would mean more establishments and that leads to an increase in the number of competitors.
With big companies such as Lowes and Home Depot dominating the market, in addition to independent contractors,the flooring business can be incredibly competitive. Fortunately, the competition can be beaten with a well-crafted digital marketing campaign that can help you stay on top of search results.
In this article,we’ll discuss the top three digital marketing services you will need to attract more leads to your flooring company.
SEO is all about boosting your website's rank in search engine results to make it visible to prospective leads. It is at the center of most digital market plans, because it helps expose websites to the demographic that are more likely to avail of the service.
SEO requires researching the right keywords relevant to a business and the making optimizing the site and its content for it to be associated with those keywords. Choosing the right keyword is important, because it will determine where your site appears in search results. The right keyword should be always be relevant to your business. For instance, customers searching for flooring companies would key in “flooring contractors me” or “best flooring companies”. Your content should reflect these queries if you want your business to be offered as the best answer.
Apart from keywords, your website's rank can be influenced by other factors, such as site speed and links. Google, for instance, favors websites that load fast, so optimizing its code to gain faster results is equally important in rankings. As a proven SEO strategist, Edeska will actively explore modern SEO practices to give your business an edge over other flooring companies.
Search engines have turned themselves into ad platforms, which is why PPC advertising has become an essential component of every SEO and digital marketing strategy. PPC ads are displayed prominently at search results,allowing companies to reach the top results for a price. Platforms offering PPC services, such as Google and Facebook, allow businesses to bid for keywords,and some keywords are more expensive than others. A well-crafted PPC strategy will help you make the most out of your budget.
PPC is also beneficial to businesses because it allows them to geo-target,so you know that the right demographic is viewing your ad.
If you're looking for a way to target a very specific type of customer group, such as those looking for flooring information, equipment, and services, PPC is a proven complementary tool to any marketing plan.
Design is inseparable from the world of marketing, whether you’re marketing a small business or a large corporation. Flooring companies can benefit from good web design because they can show off the projects that they’ve done. Inappropriate design choices, however, can hurt your brand and turn people away from your site.
If you find your design skills lacking, we have a team of designers that can help you build the perfect website for your flooring business that will help you stand out from your competition. We can help you make design choices that will suit your business and the type of customers you wish to engage.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.