If you want your new bakery, restaurant, or cafe to be on everyone's bucket list, you'll need an effective SEO and PPC campaign that will put your business on top search results. You'll also need a thoughtfully designed website, with images and content that will make your visitors mouths water.
At Edeska, we can help you implement an effective SEO strategy that will help your business rank highly in search engines and an equally proven PPC plan that will help you get the most out of your ad spend. We can also help you design or redesign your site to make it more appetizing to your prospective customers.
Good SEO can boost your restaurant's or cafe's visibility online, making it easier for your customers to find you and find out about you. In cities and localities with hundreds of restaurants and food places, you'd want to be at the top results whenever users search for food options in your category.
SEO is all about finding and owning the right keywords. The right keyword is essential, because it will decide how you appear in search engines.For instance, if you're serving Japanese food, you'd want to rank for queries like "sushi restaurants near me" or "japanese restaurant in [your location]". A custom SEO strategy tailored to these keywords will place you highly in the list of results.
We understand that keywords are not the only aspect of SEO, which is why our strategy will include how to make your site faster and that other reputable sites are linking to yours. These and putting out the right content are guaranteed to contribute to the improvement of your SEO rank.
PPC is a must-have if you're doing any kind of online marketing,especially if you belong in a competitive industry like food and beverage. PPC allows you to head straight to the top results for a price, allowing you to be visible to leads searching with the keywords relevant to your business. PPC also allows you to refine your target to a particular demographic or locality. This can be useful if, for instance, you want to target travelers passing through your town or city, allowing you to capture their business as they stop by your area.
An effective PPC campaign will complement your SEO and digital marketing strategies. Both tactics can help your food products or menu become more visible to customers within and beyond your locality.
Good web design is of particular importance to restaurants and cafes as compelling visuals are often enough to whet one's appetite. Bad design,however, will send your customers to your competitor across the street.
Good design is an integral element of an effective branding strategy, which in turn is essential in helping your establishment stand out. Every element seen in your menu or website is part of your branding, and may impact the overall customer experience. So if you want to make a good first impression, we have a team of designers and brand strategists who can help you cook up an appetizing design and branding strategy for your business.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.