Handyman companies provide a wide range of repair and maintenance services to both residential and commercial clients. According to IBIS World, this industry has expanded strongly over the five years to 2019 on the back of an improving construction sector and are covering housing sector. Industry growth often leads to new industry players,so while handyman companies can expect better revenue, they can also face intense competition.
The battle for your customer's business starts online as this is where most of the decision process takes place. Customers can be led to a business's website due to a number of factors,but often, the business with the best digital marketing will have an edge.
In this article,we’ll tell you how we can help you attract more leads to your finance business or consultancy.
A good SEO strategy can help boost your website's rank among search engines like Google and Bing, making it more visible to leads. It is an important part of any digital marketing strategy as it is the part responsible for connecting you to customers.
At the heart of SEO is keyword research, or finding the keywords you want to rank for. Finding the right keyword is important because there are keywords that more people use when searching. If, for instance, your customers are keying in "handyman near me" or "handyman" plus the location, you'd want your business to appear the top recommendation. To achieve this result, you'll need an effective SEO strategy.
At Edeska, we'll do more than find you the best key words. We'll also make sure that the other parts of your website like speed and content are optimized for better search results. We'll also make sure other reputable websites are linking to you through a proven back-linking strategy.
PPC has become an important part of digital marketing campaigns due to how the modern search engine is designed. Those looking for an immediate boost in rankings can set aside a budget to get their names listed on top of search results. These can be done in Google and other major platforms like Facebook and YouTube.
Moreover, if you're aiming for a very specific type of customer, PPC allows you to target a certain demographic and location. This means that you can calibrate your campaign to make sure your ads reach prospective leads in a specific locality, such as your hometown and its surrounding areas.
PPC complements SEO perfectly and provides an affordable yet effective way to capture more leads for your business. If you want to further maximize your ad budget, Edeska's proven approach to PPC will help you make the most of each dollar you spend.
Presentation is an integral part of your marketing efforts. If your webdesign does not suit the demographic you're targeting, it might drive away your leads instead of converting them. Handyman companies are not exempted from these. To be taken seriously, your website should sport a clean layout and look professional.
What you want is thoughtful web design and a branding strategy that will leave a positive impression on your customers and your prospective leads. Thankfully, we can help you with that, too. We can help you design or redesign an existing website to make it more appealing to your market.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.