The home builders industry is estimated to expand at rate of 2.5% yearly to reach $89.4 billion in 2019,according to IBIS World. The research firm said that the growth can be attributed to improving economic activity during the five-year period, which have encouraged consumers to buy homes, benefitting the industry.
The growth of the industry also attracted new entrants, which made competition for home building contracts more challenging. As competition steadily becomes digital, the need for an effective digital marketing strategy becomes more relevant even to home building contractors.
In this article,we’ll discuss the top three digital marketing services you will need to attract more leads to your home building business.
SEO is the tactic responsible for boosting your website's rank in search engine results. It is at the heart of every digital market plan as it links websites to customers using the search engine.
SEO works by identifying and utilizing keywords relevant to your business. Choosing the right keyword in your content is paramount, because this is how you tell the search engines that you have the answer to the user's query. For instance, keywords related to home builders may include "home builders" plus the intended location. If you want to be the answer to that query, you need to optimize your content and website.
Apart from keywords, your website's rank can be influenced by other factors, such as its speed. Google's algorithm favors fast-loading websites, so optimizing its code can help you rank higher in search. Making other sites link to you is also a tested strategy, so contributing content to other sites is equally essential. As your SEO strategist, we'll make sure that all of these tactics are implemented in your website.
Due to the way search engine works, PPC advertising has become part and parcel of any SEO and digital marketing strategy. These ads are displayed at the top of search results and make use of the right keywords just like SEO. Platforms offering PPC services,such as Google and Facebook, allow businesses to bid for the keywords and track the performance of PPC campaigns.
PPC also allows business to geo-target, or filter the audience that can be reached by ads. As a result,companies can now target a very specific group of people, such as those looking for home builders in a particular locality.
If you're looking fora way to target a very specific type of customer group, you should add a good PPC campaign to your overall marketing strategy. PPC complements SEO and is a proven way to help businesses reach and convert qualified leads.
Design is essential in the world of marketing and advertising. Good design can impress prospects, but bad design choices can hurt your business and your brand. For instance, if the design of your website does not fit the type of service you're offering, the effect will be jarring, and it may turn off visitors in your site.
Design is uniquely important to home builders because the result of their service is largely visual. Their websites should sport a clean layout with well-shot photos of the homes they had built if they want to impress those visiting their website for the first time.
If you have the home building skills, but not the web design savvy, we can help. Our team of designers can help you build or redesign a website that's worthy of your home building expertise.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.