Businesses in the home energy business are competing against other contractors. One of the most effective ways to stand out is to use an effective digital marketing strategy that makes use of the modern methods of SEO, PPC, and branding. The combination of these three activities can improve your home energy company’s chance of attracting leads and growing your business.
Here at Edeska, your business will benefit from cutting-edge SEO tactics to ensure that your site is at the front page of search engines; the best practices in PPC to help you get the most out of your ad spend; and thoughtful web design to enable your brand to stand out and be recognized within this competitive industry.
In this article,we’ll tell you how we can help you attract more leads to your home energy contracting business.
SEO helps boost your website's rank among search engines like Google and Bing, making it more visible to prospective customers. It is an important part of every digital marketing strategy as it is the tool responsible for connecting websites to the most qualified leads.
At the heart of SEO is keyword research, or finding the keywords you want to rank for. Finding the right keyword is paramount because there are keywords are more relevant to your business than others. If your customers are keying in "home energy company near me", you'd want your business to appear as one of the top recommendations. To achieve this result, you'll need an effective SEO strategy.
At Edeska, we'll do more than find you the best key words. We'll also make sure that the other parts of your website are optimized for SEO, such as its site speed. We'll also make sure other reputable websites are linking to you through a proven back-linking strategy. These and more will be part of a customized SEO plan we'll craft for your home energy business.
PPC has become an important part of digital marketing campaigns due to search engines and other popular websites becoming ad platforms. Those looking for an immediate boost in rankings can set aside a budget to get their names listed on top of search results.
Moreover, if you're aiming for a very specific type of customer, PPC allows you to geo-target a certain demographic. This means that you can calibrate your campaign to make sure your ads reach prospective leads in a specific locality, such as your hometown and its surrounding areas.
PPC complements SEO perfectly and provides an affordable yet effective way to capture more leads for your business. If you want further maximize your ad budget, Edeska's proven approach to PPC will help you make the most of each dollar you spent on PPC.
Presentation is an integral part of your promotional efforts. If your web design does not suit the demographic you're targeting, it might drive away your leads instead of converting them. Regardless of the type of business, what you want is thoughtful web design and a branding strategy that will leave a positive impression on your customers and your prospective leads.
Thankfully, you have us to help you with that, too. If you have a vision in your head on how you want to be perceived in the industry, we'd love to hear it and make it a reality for you.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.