Home improvement companies remodel and renovate the interiors and exteriors particularly of residential buildings. According to IBIS World, this industry has expanded in the last five years due to an increase in private spending and favorable mortgage rates.
A growing industry would also attract a growing number of establishments, which will lead to intense competition. If you want your home improvement business to stand out, you need to win the online battle for leads. Without leads, you'll have a hard time getting contracts.
In this article,we’ll tell you how we can help you attract more leads to your home improvement company.
SEO helps boost your website's rank among search engines like Google and Bing, making it more visible to customers looking for home improvement companies. It is an important part of any digital marketing strategy as it is the tool responsible for connecting you to your customers.
At the core of SEO are keywords. Finding the right keyword is important because there are keywords that are more relevant to your industry than others. For example, if users are searching for the best home improvement contractors in your area, you need to optimize your content to fit that description.
At Edeska, we'll do more than find you the best keywords. We'll also make sure that the other parts of your website are optimized for SEO, such as its site speed. We'll also make sure other reputable websites are linking to you through a proven back-linking strategy.
PPC has become an important part of digital marketing campaigns due to how modern search engines work. Those looking for an immediate boost in rankings can set aside a budget to get their names listed on top of search results. Moreover, if you're aiming for a very specific type of customer, PPC allows you to target just those customers. This means that you can calibrate your campaign to make sure your ads reach prospective leads in a small area, such as your city.
PPC complements SEO perfectly and provides an affordable yet effective way to advertise your business. If you want to further maximize your ad budget, Edeska's proven approach to PPC will help you make the most of your ad budget.
Presentation is an integral part of your digital marketing plan. If your web design does looks lazy and unprofessional, it can drive away your leads and send them to your competitors. To have a higher chance of converting, you need a well-crafted web design and branding strategy that will leave a positive impression on your customers or anyone who stumbles upon your website.
We can help you with that, too. If you want to be the home improvement company with the most professional-looking website in your area, we can build the perfect one for you, or redesign an existing website.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.