Here at Edeska, your business will benefit from top-notch SEO, which will ensure that your site is at front page of search engines; the best practices in PPC to ensure that you get the most out of your ad spend; and thoughtful web design and branding--a must if you want to stand out in a competitive market.
SEO is all about boosting your website's rank in search engine results to make it visible to more people. It is at the heart of any business's digital market plan as it helps websites get in front of more leads that could avail of your home repair services.
SEO involves researching the right keywords relevant to your business.Choosing the right keyword is paramount, because it will determine where your site appears in search results. The right keyword should be always be relevant to your business. For instance, keywords related to home repair companies would include "home repair service", "home repair near me", and "home repair contractors". If you want to be associated with these keywords, your SEO strategy must be customized to target these keywords specifically.
Apart from keywords, your website's rank can be influenced by other factors, such as its speed. Google's algorithm favors fast-loading websites, so optimizing its code to gain faster results is a must if you want to rank higher.
Other factors and strategies such as back-linking all contribute a small part in your SEO ranking. As your SEO strategist, we'll be in constant look out for ways to bring your site to the forefront of your customers.
Due to the way search engine works, PPC advertising has become part and parcel of any SEO and digital marketing strategy. These ads are displayed at the top of search results and operate on the principles of keywords, just like SEO. Platforms offering PPC services, such as Google and Facebook, allow businesses to bid for the keywords you want and track your ad campaign's success.
PPC also allows business to geo-target, or filter the audience that can be reached by ads. As a result, companies can now target a very specific group of people, such as those looking for home repair providers in a particular locality.
If you're looking for a way to target a very specific type of customer group, you should add a good PPC campaign to your overall marketing strategy. PPC is complements any SEO campaign and is a proven way to help businesses reach and convert qualified leads.
Design is inseparable from the world of marketing and advertising. Bad design choices can hurt your business and your brand. For instance, if the design of your website does not fit the type of service you're offering, the effect will be jarring, and it may turn off visitors in your site.
Keep in mind that everything you put out online will become part of your brand's history, and will be floating around the web indefinitely. You wouldn't want a design choice you made five years ago to be dug up by your competitors and used against you. So it would be to your advantage to have a well-designed website from the get-go.
Every aspect of your home repair business's stationery or marketing collateral counts, so your logo, layout, and the various elements in your site has to go well together to achieve the effect that you want. Thankfully, you don’t have to go at it alone. If your attempts are just resulting in more unnecessary work, we have a team of designers that can help you build your website and your brand in the way you originally envisioned it.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.