Home security companies install and maintain alarm, fire, and surveillance equipment. According to IBIS World,the industry expanded over the five years to 2019 owing to rising residential and commercial construction activity. Moreover, it found that rising employment and per capita disposable made security services more affordable for households, which greatly benefited the industry.
As the industry grew, new players came in and the number of companies increased. This increase also intensified competition among new entrants and more established vendors.
In this article,we’ll tell you how we can help you attract more leads to your home security company.
SEO helps boost your website's rank among search engines by making it more visible to prospective customers. It is an important piece of an online marketing strategy as it is the aspect responsible for connecting you to the most qualified leads.
SEO works by finding the right keywords. Keywords are important because the right some keywords are being used more than others, and you’d want to be linked to those. If your customers are searching for "home security near me" or "best home security company", you'd want your business to appear at the top recommendations. To achieve this result, you'll need an effective SEO strategy.
At Edeska, we'll do more than optimize for keywords. We'll also make sure that the other parts of your website are improved.We'll also make sure other reputable websites are linking to you through a tested back-linking strategy. These and more will be part of a customized SEO plan we'll create for your home security company.
PPC has become an important part of digital marketing campaigns due to how modern search engines work. Those looking for an immediate boost in rankings can now pay to get their names listed on top of search results.Moreover, if you're aiming for a very specific type of customer, PPC allows you to target just those customers with your custom ads. This means that you can adjust your campaign to make sure your ads reach prospective leads in a small area,such as your hometown and its nearby areas.
PPC works in tandem with SEO perfectly and provides an affordable yet effective way to capture more leads for your business. If you want to further maximize your ad budget, Edeska's proven approach to PPC will help you reap the best results for less.
Presentation is an important part of your promotional efforts. If your web design does not suit the demographic you're targeting, it might drive away your leads instead of converting them. Businesses in the home security industry should convey professionalism, stability, and trust, and these qualities should appear in their website.
What you want is a carefully crafted web design and branding strategy that will leave a positive impression on your customers and your prospective leads. Thankfully, you have us to help you with that, too.If you want a website worthy of a trusted home security firm, we can help.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.