According to Technavio, the global online home services market is poised to grow by about $869 billion between 2018 and 2022 worldwide. The growth, it found, is due to a number of factors, such as the booming trends in digital marketing and consumer engagement. Moreover, the research said that many investors have also started opening their own on-demand companies, further driving the industry.
With growth comes competition, and your home services company will likely face more new entrants in the coming years as this growth trend continues. Since the battle has moved online, you'll need an effective and modern digital marketing strategy to give your business an edge.
In this article, we'll examine the best three digital marketing activities you should have to boost your home services company’s search ranking.
SEO is linked to your site's rank in search results. It is at the core of a digital market plans as it is the primary engine in lead generation.
SEO involves identifying and owning the keywords that are relevant to your business. Picking the correct keyword is important since it will determine how your site performs in the search engines. For example, people looking for home services may key in "home service near me" of "best home service"plus their location. If you want to be the answer to these queries, your SEO must be calibrated to let the search engines know you have what these users are looking for.
Aside from keywords, your site's rank can be affected by different factors like speed and the number of links pointing to it. Google's and most search engines support sites that load quickly, so enhancing its code to make it faster is an absolute necessity.
Other SEO techniques, for example, back-linking all contribute a little part in your overall SEO performance. As your SEO strategist,we'll be in constant lookout for tactics to fine-tune your SEO.
The way search engines index sites makes PPC essential. PPC advertisements are shown at the top of search results, making them the top results by default. But PPC is not free, so you'd want to use them carefully by finding the right keywords.
PPC likewise enables businesses to geo-target, or zero in on a particular group of customers in a specific location. This adds another value to PPC because it makes sure that every ad dollar is spent on the right people.
In case you're searching for a cost-effective way to advertise your business, you should add PPC to your marketing plan. PPC adds a boost to any SEO campaign and is a proven method in finding more leads for any type of business.
Design is linked to any marketing or advertising plan. Good design attracts leads, while bad design decisions can hurt your business and your image. For example, if the look of your site doesn't match your profession, the result may turn off anyone visiting your site. First impressions last and you only have a few seconds to hold your prospect's attention, so put your best self forward in your first attempt.
Every element in your website's design like its logo, color scheme, and layout must go together to achieve the effect that you want. This needs some serious design and branding skills, but if you don’t have those, we can help. Our team of designers can help you design a site that suits your market.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.