The heating, ventilation, and airconditioning (HVAC) industry has expanded over the five years leading to 2019,according to IBIS World. The research firm found that as the value of residential construction increased, so did the HVAC industry.
While the industry grew, so did competition from new entrants. Contracting companies battle it out first online through creative digital marketing tactics designed to attract more leads. If you're digital marketing game is subpar, you'll lose a lot of business to your craftier competitors.
In this article, we’ll discuss the top three digital marketing services you will need to attract more leads toyour HVAC business.
SEO is an important part of digital marketing that can help you boosting your website's rank among search engine results, making it visible to online users. It is at the center of most digital market plans, because it helps bring websites and the right customer together.
SEO involves researching and owning the right keywords relevant to your business. Choosing the right keyword is of paramount importance, because it will determine how you perform in search. For HVAC contractors, the relevant keywords would often include “HVAC contractor” along with the name of the locality.If you want to stay ahead, you’d better have content that fits the description.
Apart from keywords, your website's rank can be influenced by other factors, such as speed and the number of links pointing to it. Google, for instance, favors websites that load fast, so optimizing its code to gain faster results will help you earn the top spot. Other tactics like back-linking and guest posting can also make other websites link to you, which tells search engines that your site is worth visiting.
Today, search engines have turned themselves into ad platforms. This is why the use of PPC is much more prevalent now among marketers; in fact, it is a must now. PPC puts you on top of search for a price. Major sites like Google and Facebook allow businesses to bid for keywords and launch and track the success of PPC campaigns.
PPC is also beneficial to businesses who want to save on ad spend because it lets them target a specific area. If you want to target just the people in one locality who are likely to need HVAC contractors, you can do that by adjusting your PPC campaign.
If you're looking for a way to target a very specific type of customer group, such as those looking for information on HVAC contractors, you should add a good PPC campaign to your overall marketing strategy. PPC complements SEO and is a proven way to help businesses reach and convert qualified leads.
Design is now inseparable from the world of marketing. Good visuals can help hold the interest of your site visitors, while ugly ones can send them packing to your competitors. For instance, if your site is sporting a clean layout with well-shot photos, customers are more likely to be convinced that you’re actually good at your trade.
If you find your installation skills sharp, but your web design skills lacking, we have a team of designers who can help you build the perfect website for your HVAC business. Our team can help you make design choices that will suit your industry and the type of customers you wish to engage.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.