A manufacturing, agriculture, or oil and gas company is not immune to the demands of modern marketing. Companies in the industrial sector also needs to be visible to prospective clients, which means they also need to employ digital marketing tactics like SEO and PPC.
At Edeska, we help industrial companies benefit from the most modern methods of SEO to make sure they rank in search results and the effective ways in which to make the most out of their PPC spend to make sure they rank for the relevant queries.
Industrial companies can also benefit from the boost afforded by a proper SEO strategy. By finding the right keywords and creating compelling content relevant to those keywords, your company has a better chance of appearing in queries than your competitors. SEO should be at the heart of any industrial firm's digital marketing as it allows their website to be visible to more qualified leads.
Choosing the right keyword is paramount to your success, and once you identified the keywords that you want to rank for, you'd want to associate yourself with it through relevant content. For instance, if you're a manufacturer seeking to wholesalers, you'd want to rank for keywords relevant to the type of product you're producing.
You'd also want to optimize your website to make it faster as search engines prefer fast websites. Back-linking is also an effective strategy that you'd also want to add to your SEO plan. If all this sounds Greek to you, leave it to us. We can customize an SEO strategy for you to make sure you don't lose your place in search rankings.
The way search engine works made PPC advertising part and parcel of all SEO and digital marketing strategy. These ads are displayed at the top of search results and operate on the principles of keywords, just like SEO. Platforms offering PPC options like Google allow businesses to gain the top position of search results for a price. PPC also allows businesses to zero in on the customers they want. You can, for instance, target wholesalers in a particular location only.
If you're looking for a way to target a very specific type of customer group, you should set aside a budget for a PPC campaign, and if you want to make sure that budget is maximized, we can handle your campaign for you.
Design and branding can also help you attract more leads, even in a business-to-business environment. A professional-looking website conveys positive qualities like trust and stability, and you'd want to leave a good impression immediately, especially among prospective clients. If the design of your website does not fit the type of product you're offering, the chance of turning off a client is not far from reality.
You want to make a positive first impression,and you can do so with a well-crafted web design anchored on good branding. We can help you design or redesign your website to make it more appealing to the important players in your industry. We have a team of designers and strategist who can help you design or redesign your website to how you originally envisioned it.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.