Landscaping companies enhances and maintains the design of a yard or a piece of land. According to IBIS World,this industry has enjoyed growth in the last five years due to the growth of the housing and property markets. Moreover, high levels of discretionary income in the US has given the industry a boost.
While growth is good for the entire industry, the level of competition it brought also made it more challenging to individual small businesses. The competition for leads have intensified and the company with the best digital marketing almost always gain the upper hand. If you want to win in this competitive industry, your digital marketing game should be sharper than the competition.
In this article, we’ll tell you how we can help you attract more leads to your landscaping company.
SEO helps boost your website's rank among search engines like Google and Bing, making it more visible to customers looking for landscaping specialists.It is an important part of any digital marketing strategy as it is the part responsible for connecting you to customers.
At the core of SEO are keywords. Finding the right keyword is important because there are keywords that are more relevant to your industry than others. For example, if users are searching for the best landscape contractors in your area, you need to optimize your content to fit that description.
At Edeska, we'll do more than find you the best keywords. We'll also make sure that the other parts of your website are optimized for SEO, such as its site speed. We'll also make sure other reputable websites are linking to your website through an effective back-linking strategy.
PPC has become an important part of digital marketing campaigns due to how modern search engines work. Those looking for an immediate boost in rankings can set aside a budget to get their names listed on top of search results. Moreover, if you're aiming for a very specific type of customer, PPC allows you to target just those customers. This means that you can calibrate your campaign to make sure your ads reach prospective leads in a small locality,such as your city and its surrounding areas.
PPC complements SEO perfectly and provides an affordable yet effective way to advertise your business. If you want to further maximize your ad budget, Edeska's proven approach to PPC will help you maximize your ad budget.
Presentation is an integral part of your digital marketing plan,especially if you’re a landscaper. If your web design looks lazy and unprofessional,it can drive away your leads and send them to your competitors. To have a higher chance of converting, you need a well-crafted web design and branding strategy that will leave a positive impression on your customers the moment they log on to your website.
We can help you with that, too. If you want to be the landscape company with the most professional-looking website in your market,we can build the perfect one for you, or redesign your present one.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.