The market for movers has grown over the five years to 2019, according to research firm IBIS World, thanks to the strong showing of the housing market.Moreover, the firm said that the steady economic expansion has resulted in a consistent demand from the industry's downstream customers. According to the firm, it expects 2019 to have the same results.
The growth of this industry is a welcome development, but it can also bring new challenges in the form of intense competition. As new revenue opportunities grow, new players also come in, seeking to capture a piece of a booming market. If you're one of these companies, a well-crafted digital marketing plan will give you an advantage.
In this article, we'll examine the best three digital marketing activities you should have to boost your moving business's ranking.
SEO is linked to your site's position in search results. It is at the core of almost all digital market plans as it is the primary activity that organically generates leads.
SEO involves identifying and owning the keywords that are relevant to your business. Picking the correct keyword is important since it will determine how your site performs in the search engines. For example, people looking for movers may key in "movers near me" or "movers in" plus their location.If you want to be linked to these keywords, your content must be optimized to let the search engines know that you fit the description.
Apart from keywords, your site's rank can be affected by different elements, for example, its speed. Google's and most search engines support sites that load quickly, so enhancing its code to make it faster is an absolute necessity.
Other SEO techniques, like back-linking and making other websites link back to you all contribute a little part in your overall SEO performance. As your SEO strategist, we'll be in constant lookout for methods and ways to keep you ahead of your competition.
The way search engines index sites makes PPC essential. These advertisements are shown at the top of search results, making them the top results by default. But PPC is not free, so you'd want to create a finely tuned campaign to maximize your ad dollars.
PPC likewise enables businesses to geo-target, or zero in on a particular group of customers in a specific location. This adds another value to PPC because it makes sure that every amount is spent only on the demographic that is most likely to be converted.
In case you're searching for a cost-effective way to advertise your business, you should add PPC to your marketing plan. PPC adds a boost to any SEO campaign and is a proven method in reeling in more leads to any type of business.
Design is linked to any marketing or advertising plan. Bad design decisions can hurt your business and your image. For example, if the look of your site doesn't match your profession, the result may turn off anyone visiting your site. First impressions last and you only have a few seconds to hold your prospect's attention, so it's in your best get it right the first time.
Every element in your website's design like its logo, color scheme, and layout must go together to achieve the effect that you want. Our team of designers can help you design a custom website befitting your industry or redesign an existing one to make it more appealing to your market.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.