The demand for extermination and prevention services has risen and the US and benefited the pest control industry. Research firm IBIS World said that it expects the industry to grow in 2019, thanks to the spread of bedbugs in residences, hotels, and unlikely spots like movie theaters and offices. This spread, the firm, said resulted insubstantial demand for pest exterminators.
The high demand for pest control has also resulted in more players entering the industry. This resulted in intensified competition as businesses compete for leads and contracts. In this digital era, the one with the better digital marketing plan is more likely to win.
In this article, we’ll discuss the top three digital marketing services you will need to attract more leads to your pest control company.
SEO is the tactic responsible for boosting your website's rank in search engine results. It is at the heart of every digital market plan as it links websites to customers using the search engine.
SEO works by identifying and utilizing keywords relevant to your business. Choosing the right keyword in your content is paramount, because this is how you tell the search engines that you have the answer to the user's query. For instance, keywords related to pest control may include "pest control in" plus the intended location. If you want to be the answer to that query, you need to optimize your content and website.
Apart from keywords, your website's rank can be influenced by other factors, such as its speed. Google's algorithm favors fast-loading websites, so optimizing its code can help you rank higher in search. Making other sites link to you through contributed content also adds to your ranking. As your SEO strategist, we'll make sure that all of these tactics are implemented in your website.
Due to the way search engine works, PPC advertising has become part and parcel of any SEO and digital marketing strategy. These ads are displayed at the top of search results for a price. Platforms offering PPC services, such as Google and Facebook, allow businesses to bid for the keywords and track the performance of PPC campaigns.
PPC also allows business to geo-target, or filter the audience that can be reached by ads. As a result,companies can now target a very specific group of people, such as those looking for pest control expect in a particular locality.
If you're looking fora way to target a very specific type of customer group, you should add a good PPC campaign to your overall marketing strategy. PPC complements SEO and is a proven way to help businesses reach and convert qualified leads.
Design is essential in the world of marketing and advertising. Good design can impress prospects, but bad design choices can hurt your business and your brand. If the design of your website does not fit the type of service you're offering, the effect will be jarring and may turn off customers. Your website should sport a clean layout with well-shot photos if you want to impress those visiting your site for the first time.
Our team can help you design a custom website that suits the pest control industry or re-design your existing one to make it more appealing to your target market.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.