Plumbers in the US are licensed and qualified to install and maintain plumbing fixtures and equipment.According to the Bureau of Labor Statistics (BLS), employment of plumbers, pipe fitters, and steamfitters is projected to grow by 14% from 2018 to 2028, a rate that's much faster than the average for all occupations. BLS said that this demand is fueled by new construction and building maintenance and repair activities in the country.
Due to the industry's high demand,it expects new entrants to come in during its growth period. This will result in increased competition, and the in this era of digital, the one with the best digital marketing practices would often get ahead.
In this article,we’ll discuss the top three digital marketing services you will need to attract more leads to your plumbing business.
SEO is all about boosting your website's rank in search engine results to make it visible to prospective leads. It is at the center of digital market plans, because it helps expose websites to the demographic that are more likely to avail of that service.
SEO involves researching the right keywords relevant to your business because right keyword is important in determining where your site appears in search results. Apart from keywords, your website's rank can be influenced by other factors, such as site speed. Google, for instance, favors websites that load fast, so optimizing its code to gain faster results will help improve your rankings.
Other activities and tactics such as back-linking and contributing content that links back to your site give your ranking a boost.As a proven SEO strategist, Edeska will actively explore modern SEO methods to give your business an online edge.
Search engines have turned themselves into ad platforms, which is why PPC is no longer negotiable. PPC ads are displayed prominently at search results,allowing companies to reach the top results for a price. Platforms offering PPC services, such as Google and Facebook, allow businesses to bid for keywords and launch and track the success of PPC campaigns.
PPC is also beneficial to those looking for cheaper advertising alternatives because it allows businesses to geo-target, or filter the audience that can be reached by ads. As a result, companies can now target a very specific group of people, such as those looking for plumbers in one area. PPC complements any SEO campaign and is a proven way to help businesses reach and convert qualified leads.
Design is inseparable from the world of marketing, whether you’re marketing a small business or a large corporation. Bad design choices can hurt your brand, which in turn will hurt your bottom line if it drives away customers. For example, if the design of your website is messy, it may turn of visitors who are browsing your website for the first time. It is a good idea to consult with design experts to make sure that the visual aspect of your business is on track. Your website’s logo, layout, UI, and other design elements have to go well together to achieve the impact that you want.
If you find your design skills lacking, we have a team of designers that can help you build a website that will help you standout from your competition. We can help you make design choices that will suit your business and the type of customers you wish to engage.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.