Roofing contractors do installation, maintenance, and repair of roofs in both residential and nonresidential properties. According to the Bureau of Labor Statistics, employment of roofers is projected grow by 12% from 2018 to 2028, outpacing the growth rate of other occupations. This demand, it said,will come from roof replacement needs and job turnover.
As a high-growth industry, contractors in this industry face tough competition from other contractors. As the battle for leads move to the internet, the contractor who's savvier with digital marketing tactics has an edge over his competitors.
In this article, we'll examine the best three digital marketing activities you should have to boost your roofing business' ranking.
SEO is linked to your site's position in search results. It is at the core of almost all digital market plans as it is the primary engine in lead generation.
SEO involves identifying and owning the keywords that are relevant to your business. Picking the correct keyword is important since it will determine how your site performs in the search engines. For example, people looking for roofing contractors may key in "roofing contractors near me" of "best contractors in" plus the location. If you want to be linked to these keywords, your SEO must be able to justify why you fit the description.
Aside from keywords, your site's rank can be affected by different elements, for example, its speed. Google's and most search engines support sites that load quickly, so enhancing its code to make it faster is an absolute necessity.
Other SEO techniques like back-linking and contributing articles that link back to your site all contribute a little part in your overall SEO performance. As your SEO strategist, we'll be in constant lookout for methods and ways to keep you ahead of your competition.
The way search engines index sites makes PPC essential. These advertisements are shown at the top of search results, making them the top results by default. But PPC is not free, so you'd want to make the most out of your PPC spend every time.
PPC likewise enables businesses to geo-target, or zero in on a particular group of customers in a specific location. This adds another value to PPC because it makes sure that every ad dollar is spent only on the demographic that is most likely to be interested in your service.
In case you're searching for a cost-effective way to advertise your business, you should add PPC to your marketing plan. PPC adds a boost to any SEO campaign and is a proven method in reeling in more leads to any type of business.
Design is linked to any marketing or advertising plan. Bad design decisions can hurt your business and your image. For example, if the look of your site doesn't match your profession, the result may turn off anyone visiting your site. First impressions online last and you only have a few seconds to hold your prospect's attention, so put your best self forward in your first try.
Every element in your website's design like its logo, color scheme, and layout must go together to achieve the effect that you want. In this part, you can rely on our team of designers who can help you design a site that fits the market you're trying to capture.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.