Solar panel installers install solar panels to residential and commercial properties. According to the Bureau of Labor Statistics, employment in this industry is expected to grow by 63%between 2018 and 2028, which is much faster than the average of all occupations in the US. The agency said that the expansion of the solar industry will lead to excellent job opportunities to those who have learned technical skills.
The growth of the solar industry is resulting in interest from new entrants, which will lead to intense competition for new contracts. Because customers are now looking online prior to making a decision, the contractor with the best digital marketing practices are more likely to win over those who don't have.
In this article, we’ll tell you how we can help you attract more leads to your solar installation business.
SEO helps boost your website's rank among search engines like Google and Bing, making it more visible to prospective customers. It is an important part of every digital marketing strategy as it is the one responsible for connecting websites organically to the most qualified leads.
At the heart of SEO is keyword research, or finding the keywords you want to rank for. Finding the right keyword is paramount because there are keywords are more relevant to your business than others. If your customers are keying in "best solar installer", you'd want to have content that will prove why you fit the description.
At Edeska, we'll do more than find you the best key words. We'll also make sure that the other parts of your website are optimized for SEO, such as its site speed. We'll also make sure other reputable websites are linking to you through a proven back-linking strategy. These and more will be part of a customized SEO plan we'll craft for your solar installation company.
PPC has become an important part of digital marketing campaigns due to search engines and other popular websites becoming ad platforms. Those looking for an immediate boost in rankings can set aside a budget to get their names listed on top of search results.
Moreover, if you're aiming for a very specific type of customer, PPC allows you to geo-target a certain demographic. This means that you can calibrate your campaign to make sure your ads reach prospective leads in a specific locality, such as your hometown and its surrounding areas.
PPC complements SEO perfectly and provides an affordable yet effective way to capture more leads for your business. If you want further maximize your ad budget, Edeska's proven approach to PPC will help you make the most of each dollar you spent on PPC.
Presentation is an integral part of your promotional efforts. If your web design does not suit the demographic you're targeting, it might drive away your leads instead of converting them. Regardless of the type of business, what you want is thoughtful and creative web design and a branding strategy that will leave a positive impression to your site’s first-time visitors.
Thankfully, you have us to help you with that, too. Our web designers can help you design a new custom website or improve the user experience of your existing one.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.