Tree trimmers and pruners use sophisticated climbing techniques to cutaway dead or excess branches from trees and shrubs to improve their health and appearance. Growth in this industry was negative back in 2004, according to Recruiter.com, but picked up again in 2018 and is expected to increase by 6.41% over the next few years. Industry demand, according to market research firm IBIS World, has risen in the last five years owing to favorable macroeconomic trends and high levels of construction activity.
The industry’s growth prospects is welcome news to those wanting to establish themselves in the industry, but it can also result in increased competition. If you want to have an edge, an effective digital marketing strategy can help you increase the chances of attracting more leads.
In this article, we’ll discuss the top three digital marketing services you will need to attract more leads to your tree care company.
Tree care companies can benefit from the boost provided by a proper SEO strategy. By finding the right keywords and creating relevant content, your company has a higher chance of appearing in queries related to your industry. SEO should be at the heart of any company's digital marketing as it allows their website to be visible to qualified leads.
Choosing the right keyword is paramount to your success, and once you identified the keywords that you want to rank for, you'd want to associate yourself with them through relevant content. In the tree care sector, the most common queries are “tree trimmers near me” and “local tree trimmers”. Your content should address these queries if you want the search engines to give you a better rank.
You'd also want to optimize your website to make it faster, because search engines prefer fast websites. Other tactics like back-linking are also effective in making other sites link to your website. If all this sounds alien to you, leave it to us. We can customize an SEO strategy for you to make sure your business stays in the top rankings.
The way search engine works now made PPC advertising inseparable from SEO and digital marketing in general. Platforms offering PPC platforms like Google and Bing allow businesses to gain the top position of search results for a price. These ads are displayed at the top of every search result, which makes them extremely visible. PPC also allows businesses to zero in on the customers businesses target, making it a cost-effective way to advertise a business.
If you're looking for a way to target a very specific type of customer group, you should set aside a budget for a PPC campaign, and if you want to make sure that budget is maximized, you can let us create an effective PPC campaign for you.
Design and branding can also help you attract more leads, even in the cleaning services industry. A professional-looking website conveys positive qualities like trust and stability, and you'd want to leave a good impression immediately, especially among prospective clients. If your competitors have better-looking websites than the one you have, you can be sure they’ll go with them instead of you.
You want to make a positive first impression, and you can do so with a well-crafted web design anchored on good branding practices. We can help you design or redesign your website to make it more attractive to your customers and anyone visiting your website. We have a team of designers and strategist who can help you design or redesign your website to make more aesthetically pleasing to your market.
If you need help in creating a custom SEO and PPC strategy or a design and branding strategy that drives results, call (855) 546-0037 today to talk to one of our strategists.